In October 2011, Birchwood Infiniti started a new and fascinating project of designing and building their new store in the Point West Auto Park. As such, the designers R.H. Carter Architects Inc. were urged to follow strict design standards by Infiniti Retail Environment Design Initiative, also known as IREDI.
The Infiniti brand image is modern and authentic, refined as well as vibrant, dynamic, and energetic. The ten art pieces chosen for display in the showroom are vibrant in colour; they create focus and have an impact on its viewers. The paintings are large and eye catching but subtle as to not distract from the vehicle models in the showroom.
The placement of greenery, floral arrangements, and accessories were followed by the IREDI standards as well. The greenery enhances the showroom’s aesthetics, which are authentic and fresh. The flower arrangements incorporate the violet accent colour wherever possible.
The showroom is modern and invigorating. The goal was to have an engaging and distinctive customer experience, and they have achieved just that at the new Birchwood Infiniti store. With large scale paintings, fresh greenery, and modern accessories, the new Infiniti store is nothing short of spectacular.
The gallery has four Infiniti models on display and just inches away, the exclusive delivery room where a purchased vehicle will be the store’s focus; it’s all part of the powerful and evocative Infiniti car buying experience.
The construction of the new store is scheduled to be completed in September 2012, there are only a few more dazzling displays to install before the Grand Opening event in October.